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SMU-MBA 2nd Semester
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MB0046_MBA_Sem2_Fall/August 2012
Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement.
Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand?
Q.3 Explain in brief the process involved in personal selling.
Q.4 Describe the stages of business buying process.
Q.5 Why is rural market important? What should marketers keep in mind when catering to this market?
Q.6 Explain the core concepts of marketing. Define service and explain its relevance in modern society
MB0046_MBA_Sem2_Fall/August 2012
Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the various steps involved in the design of a distribution channel.
Q.2 Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
Q.3 Explain the consumer decision making process
Q.4 What is integrated marketing communication? Explain the integration marketing communication development process.
Q.5 Explain the types of advertisements and characteristics of major media.
Q.6 What are the advantages of branding? What value does the organisation and customers get out of the branding process?



 
 
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